Project started in 2002.
Project ended in 2005.

About the company: Kama Pulp and Paper Plant (Krasnokamsk, Perm Region) produces newsprint paper and other products. It is one of the ten largest companies in the industry. It exports its products to CIS, Eastern Europe, Asia and Africa.

Investment Appeal/Investment Concept of the Project: Possibility to significantly improve the company's performance.
Growing internal newsprint paper market, substantial share of exports.

Alfa-Group purchased Kama through privatization tender that took place in 2002. The plant was the last non-privatized enterprise in the industry; it had lost its market position and was in crisis. An anti-crisis program was developed for Kama and experienced managers were sent to the plant. During the project implementation, all major performance indicators significantly improved and the PPP reached operational breakeven point. New sales and staff motivation schemes were introduced. Sales in CIS countries expanded, and Kama started probing other foreign markets. The program for complete upgrading was developed. The plant was to conduct major technological overhaul, improve the quality of all its products to bring them to world standards, to establish self-sufficient timber raw material base and develop an environmentally friendly technology. In 2005 the Plant was sold to a strategic investor.